Skip to Main Content Skip to left navigation

Grow America

Formerly NDC | Partners in Community Development

Alisal Vibrancy Plan (AVP) Commercial Façade Improvement Pilot Program
Opens Oct 10 2025 03:00 AM (EDT)
up to $20,000
Description

CITY OF SALINAS 

ALISAL VIBRANCY PLAN (AVP) 

COMMERCIAL FAÇADE IMPROVEMENT PILOT PROGRAM


Instrucciones de traducción al español: 
Para traducir esta página al español, haga clic en este enlace https://translate.google.com/?sl=auto&tl=es&op=websites
Haga clic en sitios web y copie y pegue este enlace URL: https://ndc.smapply.io/prog/alisal_vibrancy_plan_commercial_facade_improvement_pilot_program 

PROGRAM PURPOSE 

The Alisal Vibrancy Plan (AVP) Commercial Facade Improvement Pilot Program (“Program”) is designed to help local business and property owners improve the appearance of storefronts along the commercial corridors of E. Alisal Street, E. Market Street, Sanborn Road, and Williams Road between E. Alisal Street and Bardin Road to encourage economic vitality and commercial viability. The Program funding has the potential to be a catalytic investment in the neighborhood and increase foot traffic and help improve the perception of Alisal’s commercial corridors.

APPLICANT ELIGIBILITY

  1. A commercial storefront property along the corridors stated above serving a retail use, food service use, or personal service use, such as barber shops, beauty salons, nail salons, pet grooming, etc., or repair services such as auto, furniture, electronics, etc., laundry and dry-cleaning services, caterers, hotels, and fitness centers.
  2. The applicant is a City of Salinas small business owner or City of Salinas commercial property owner. 
  3. If multiple businesses are located within a shopping center and located on one parcel, the property owner will be required to apply and is subject to the maximum allowed of the forgivable loan.
  4. The business/tenant must have held a City of Salinas business license for at least 1-year and there must be no active violations on the building and/or business.

Eligible Improvements

  • Removal of gates, bars, or metal covering windows
  • Anti-graffiti window coating
  • Outdoor security lighting
  • Exterior mandatory Title 24 energy upgrades
  • Exterior painting (including public art/murals)
  • Exterior wall repair (including siding, new elements, and architectural details)
  • Signage removal, repair, or replacement
  • Repair, replacement, or installation of awnings, windows, doors
  • Installation of new entry doors that meet ADA accessibility requirements (note, structural changes will NOT be covered under this grant)
  • Installation of display windows
  • Tool rental

Ineligible Improvements

  • Purchase of tools 
  • Vacant lot improvements (a business use must be established, and the business must be operational)
  • Parking lot improvements
  • Structural changes

Funding Tiers

Tiers

Type of Facade Improvements

Maximum Amount

Reimbursable Micro-grant


  • Non Architectural Improvements: Awnings, parapets, new signs, sign removal, storefront window displays, painting (including public art/mural)


Up to $7,500

Forgivable Loan


  • Improvements eligible in micro-grant tier, and
  • Architectural improvements: Window or door refurbishment/replacement, historic features, etc.

Up to $20,000


***Expenses not included above can be vetted through the Economic Development team***

Note: You cannot apply to both funding tiers. 



REQUIRED DOCUMENTS 

TERMS AND CONDITIONS 

The Program is a limited period program. Applications will be reviewed on a first come, first serve basis, and evaluated based on the fulfillment of the program goals. The Program will have monthly deadlines on the last business day of each month. For example, applications received in October will be reviewed in November. Those received in November will be reviewed in December and so on.


APPLICATION QUESTIONS 

City of Salinas Community Development Department

Attn: Crystal Casillas, Community Development Analyst

65 West Alisal St, Salinas, CA 93901

831-758-7367

bizsupport@ci.salinas.ca.us 


HELPFUL LINKS

Program Guidelines: https://ndc.smapply.io/protected/nr/fvtPK/Final_Guidelines_-_AVP_Facade_Improvement_Pilot_Program_BILINGUAL.pdf 

AVP Eligible Area Map: https://ndc.smapply.io/protected/nr/c7HWd/AVP_Area_Map.png 

Storefront Design Guidelines Toolkit: https://ndc.smapply.io/protected/nr/r6RrM/Alisal_Facade_Toolkit_Bilingual.pdf 

Permit Matrix Table: https://ndc.smapply.io/protected/nr/MkvWB/Permit_Matrix_Table_Bilingual.pdf 

Business license information:  https://www.cityofsalinas.org/Business/Business-Licenses-and-Home-Based-Business-Permits

Apply

Alisal Vibrancy Plan (AVP) Commercial Façade Improvement Pilot Program


CITY OF SALINAS 

ALISAL VIBRANCY PLAN (AVP) 

COMMERCIAL FAÇADE IMPROVEMENT PILOT PROGRAM


Instrucciones de traducción al español: 
Para traducir esta página al español, haga clic en este enlace https://translate.google.com/?sl=auto&tl=es&op=websites
Haga clic en sitios web y copie y pegue este enlace URL: https://ndc.smapply.io/prog/alisal_vibrancy_plan_commercial_facade_improvement_pilot_program 

PROGRAM PURPOSE 

The Alisal Vibrancy Plan (AVP) Commercial Facade Improvement Pilot Program (“Program”) is designed to help local business and property owners improve the appearance of storefronts along the commercial corridors of E. Alisal Street, E. Market Street, Sanborn Road, and Williams Road between E. Alisal Street and Bardin Road to encourage economic vitality and commercial viability. The Program funding has the potential to be a catalytic investment in the neighborhood and increase foot traffic and help improve the perception of Alisal’s commercial corridors.

APPLICANT ELIGIBILITY

  1. A commercial storefront property along the corridors stated above serving a retail use, food service use, or personal service use, such as barber shops, beauty salons, nail salons, pet grooming, etc., or repair services such as auto, furniture, electronics, etc., laundry and dry-cleaning services, caterers, hotels, and fitness centers.
  2. The applicant is a City of Salinas small business owner or City of Salinas commercial property owner. 
  3. If multiple businesses are located within a shopping center and located on one parcel, the property owner will be required to apply and is subject to the maximum allowed of the forgivable loan.
  4. The business/tenant must have held a City of Salinas business license for at least 1-year and there must be no active violations on the building and/or business.

Eligible Improvements

  • Removal of gates, bars, or metal covering windows
  • Anti-graffiti window coating
  • Outdoor security lighting
  • Exterior mandatory Title 24 energy upgrades
  • Exterior painting (including public art/murals)
  • Exterior wall repair (including siding, new elements, and architectural details)
  • Signage removal, repair, or replacement
  • Repair, replacement, or installation of awnings, windows, doors
  • Installation of new entry doors that meet ADA accessibility requirements (note, structural changes will NOT be covered under this grant)
  • Installation of display windows
  • Tool rental

Ineligible Improvements

  • Purchase of tools 
  • Vacant lot improvements (a business use must be established, and the business must be operational)
  • Parking lot improvements
  • Structural changes

Funding Tiers

Tiers

Type of Facade Improvements

Maximum Amount

Reimbursable Micro-grant


  • Non Architectural Improvements: Awnings, parapets, new signs, sign removal, storefront window displays, painting (including public art/mural)


Up to $7,500

Forgivable Loan


  • Improvements eligible in micro-grant tier, and
  • Architectural improvements: Window or door refurbishment/replacement, historic features, etc.

Up to $20,000


***Expenses not included above can be vetted through the Economic Development team***

Note: You cannot apply to both funding tiers. 



REQUIRED DOCUMENTS 

TERMS AND CONDITIONS 

The Program is a limited period program. Applications will be reviewed on a first come, first serve basis, and evaluated based on the fulfillment of the program goals. The Program will have monthly deadlines on the last business day of each month. For example, applications received in October will be reviewed in November. Those received in November will be reviewed in December and so on.


APPLICATION QUESTIONS 

City of Salinas Community Development Department

Attn: Crystal Casillas, Community Development Analyst

65 West Alisal St, Salinas, CA 93901

831-758-7367

bizsupport@ci.salinas.ca.us 


HELPFUL LINKS

Program Guidelines: https://ndc.smapply.io/protected/nr/fvtPK/Final_Guidelines_-_AVP_Facade_Improvement_Pilot_Program_BILINGUAL.pdf 

AVP Eligible Area Map: https://ndc.smapply.io/protected/nr/c7HWd/AVP_Area_Map.png 

Storefront Design Guidelines Toolkit: https://ndc.smapply.io/protected/nr/r6RrM/Alisal_Facade_Toolkit_Bilingual.pdf 

Permit Matrix Table: https://ndc.smapply.io/protected/nr/MkvWB/Permit_Matrix_Table_Bilingual.pdf 

Business license information:  https://www.cityofsalinas.org/Business/Business-Licenses-and-Home-Based-Business-Permits

Value

up to $20,000

Apply
Opens
Oct 10 2025 03:00 AM (EDT)